Archive for the ‘Brand Insight’ Category

2010 Kellogg Marketing Conference

In Brand Insight, Digital Marketing on January 19, 2010 at 12:34 am

This weekend is the much anticipated 2010 Kellogg Marketing Conference! I’m so glad I signed up early because it’s officially sold out! I’m currently working on a way to tweet from the conference and will post notice here if I get the green light.

The conference takes part over two days; Friday is strictly for Kellogg Alumni and Professionals so I will jumping in bright and early Saturday morning. Read the rest of this entry »


Thoughts on Implementing Digital Marketing

In Brand Insight, Digital Marketing on January 14, 2010 at 1:56 am

Yesterday I read an article in the Wall Street Journal that I’ve been thinking about ever since. The article, “Firms Hold Fast to Snail Mail Marketing,” seemed to take a few cases of small businesses that switched to digital marketing from direct mail as a cost saving measure only to regret it down the road because it ultimately cost them sales.
However, when I read the case studies I did not see a failing on the part of digital marketing but on the implementation of their digital marketing strategies. Below I’ve gone through a little exercise Read the rest of this entry »

Distinctly Polaroid?

In Brand Insight, Market Research on November 17, 2009 at 12:44 am

I just finished reading a case study in Jon Steel’s book “Truth, Lies, and Advertising” about Polaroid. It was a great study of how approaching focus groups non-traditionally can provide interesting insights one might not get if you stuck to strict conversation about a product or brand. Read the rest of this entry »