evelyn.a.chapin

Posts Tagged ‘Digital Marketing’

Thoughts on Implementing Digital Marketing

In Brand Insight, Digital Marketing on January 14, 2010 at 1:56 am

Yesterday I read an article in the Wall Street Journal that I’ve been thinking about ever since. The article, “Firms Hold Fast to Snail Mail Marketing,” seemed to take a few cases of small businesses that switched to digital marketing from direct mail as a cost saving measure only to regret it down the road because it ultimately cost them sales.
However, when I read the case studies I did not see a failing on the part of digital marketing but on the implementation of their digital marketing strategies. Below I’ve gone through a little exercise Read the rest of this entry »