evelyn.a.chapin

Posts Tagged ‘Focus Groups’

Distinctly Polaroid?

In Brand Insight, Market Research on November 17, 2009 at 12:44 am



I just finished reading a case study in Jon Steel’s book “Truth, Lies, and Advertising” about Polaroid. It was a great study of how approaching focus groups non-traditionally can provide interesting insights one might not get if you stuck to strict conversation about a product or brand. Read the rest of this entry »

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